Digital Marketing is the new normal in today’s business world. Whether it’s a small and local business or a Fortune 500 company, Digital Marketing is one of the decisive factors for its success. Particularly, during this pandemic, more and more businesses are leveraging their online presence.
As of January 2021, there were 4.66 billion active internet users worldwide according to Statista. It’s a whopping 59.5 percent of the Global Population! Of this total, 4.32 billion (92.6 percent) accessed the internet via mobile services.
Why am I referring to all these numbers? Well, this shows the importance and reach of Digital Marketing. You can market your products, services, or whatever it is by reaching this many people all around the world. Unlike traditional marketing, it allows you to target, analyze, measure and interact with customers more efficiently. In a nutshell, the opportunities with Digital Marketing are endless!
“It’s hard to find things that won’t sell online.”Jeff Bezos
Learning Digital Marketing can benefit you in many ways. Besides being one of the hot, in-demand skills in the freelance industry, it can also help you grow your own business. When it comes to learning Digital Marketing, there are so many courses out there. It can become overwhelming to choose the right one to start with. How about learning it from Google—the market leader—for free?
Yes, you heard it right. Google is offering a Free Digital Marketing Course by the name “Fundamentals of Digital Marketing”. It’s the most comprehensive course that will introduce you to the world of Digital Marketing.
With a total of 26 Modules and 40 hours of content, Fundamentals of Digital Marketing is surely one of the best courses on Digital Marketing. It’s a self-paced course so you can manage it according to your schedule. There are quizzes in each module and a final exam so you can assess your knowledge while you learn. And of course, there’s a free certificate that Google will award you upon completing the course.
Sounds interesting, right? Now let’s see how to enroll in the course.
To enroll in the course, you need to visit the website of Google Digital Garage. It’s a learning platform where Google offers courses related to online marketing. The Fundamentals of Digital Marketing is one of these courses. You can also access it using the following link button:
Once you visit the website, you can enroll in the course either by using your Google account or any other valid email. Just do that and Voila! You’re now ready to embark on this journey of becoming a Google Certified Digital Marketer 😎
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